Spring Sale !

Happy Monday! Spring is in the air…..and we’ve got a sale going on at the Mini Social this week….the sale starts tomorrow with cute spring styles up to 50% off ! Look for our signature bamboo & recycled fabric dresses, tops, skirts & leggings in bright candy colors. Make sure to log in early for the best deals

Eco Candy Collection

Sunny Days….

I was so happy to find that Juliette Sunshine was recently featured in this very cute blog Modern Kiddo!

And our Japanese retailer, Baby Rose sent us this super cute photo of a model wearing our “Smocked Candy Dress”. Kawaii!

Smocked Candy Dress

It is so great to hear it when people love the clothes!

 

Heading North

Team Juliette Sunshine has headed North….as in my family & I are now setting up shop in Northern California for a while…..and having fun exploring new territory in the Bay area. Here are some interesting things we have seen in our travels…..

Street Art
I Love Flowers
Pretty Days
More Than Palm Trees

Things are much less hectic here & a lot “greener” than LA and you can actually walk here! Lately I have had a little bit of time to reflect on the whole process of developing a new business and feeling like I want to get back to where I first started, making more unique & one of a kind pieces & getting back to the hand-crafted vibe I originally started with….I love when the whole collection looks special & exciting, and after much experimentation with different looks for the company, I’m just not so sure that adding the basic designs & creating such big collections are really me or the look I wanted for Juliette Sunshine after all……once you start doing the trade shows & having sales & doing production, it’s so easy to get caught up in what other people think you should do or what you think buyers want to see….but at the end of the day, if you’re not really doing what you want & what you love & believe in, what are you really doing, anyway? I have so many ideas all the time, but there are only so many hours in each day and there is just so much to do- so why not just focus on what you love, right?


Custom Tom’s Shoes handpainted by a local artist

So, here’s to new beginnings & happy travels! Cheers & see you soon

Just opened our first boutique!

Our online store is finally open for business! Check it out!
Shop Juliette Sunshine

Cute Clothes For Modern Girls-
made from Eco-friendly and recycled materials

Juliette Sunshine specializes in Eco-conscious boutique clothing for toddlers and girls in sizes 12 months through 6 years. We carry a fashion-forward selection of dresses, tops, skirts & pants made from sustainable fabrics such as Bamboo & Organic Cotton. We also carry an exclusive collection of “One of A Kind” Items made from vintage & recycled materials. All of our products are individually handcrafted in the USA.

Spring-Summer 2011 Preview

The story of spring:

Someday I’ll take a trip to Paris……

French Nouveau Collection
French Nouveau Collection

.

…and browse the local craft fairs….

Craft Fair Collection

…..write lyrics for my folk band…..

Folk Story Collection
Folk Story Collection

…..and have playtime at a candy shop…..

Eco Candy Collection
Eco Candy Collection

…..while wearing the cutest Eco-clothing made in the USA

I’ll be wearing Juliette Sunshine each and every day…..

Happy Spring everyone!
The new spring/summer collection for 2011 starts hitting the stores nationwide this February & March.
Stop by our website for current store listings: http://www.juliettesunshine.com/
or email us for the latest retailers near you: info@juliettesunshine.com

Getting Inspired: It’s a Brand New Year

It’s a brand new year & change is in the air! New year, new beginnings…..and busy, busy, busier than ever! So much to do in such a short time. In the middle of spring ’11 production and getting ready to ship the new collection. This season is very bright, very happy, very fun! More fun, whimsical & vintage inspired designs are set to hit the stores very soon!

At the same time, we are in the final stages of Fall ’11 sampling & & getting ready for the next photo shoot. The new collection will debut in New York this month at the ENK Children’s Club. I love the new fall collection & almost wish we made adult sizes too!

Here are some images that inspired the Spring/Summer collection:

Lots of Color

french stripes
bright prints
the movie Breathless
dolls, dolls & more dolls

New Beginnings….& Spring 2011

                                  (The first Juliette Sunshine sample I made for my daughter!)

...From our initial sales launch in August of 2009, to the first spring shipment in January of 2010, we are so excited to have now designed, produced & shipped two seasons of Juliette Sunshine’s “Eco-friendly & Made in USA Clothing for Girls” to over 45 amazing stores nationwide!!
The fall line has gotten a great response and we’ve already added several new stores for 
Spring 2011.

For a very small start up company, It’s been a great beginning and I definitely feel like I’ve taken a crash course in business along the way…..

-I really started on a whim…..just making cute little dresses and tops from vintage garments & recycled pieces of fabric…. for my then 2 year old daughter to wear. After so many years working 50-60 hours a week designing into the latest trends for big, fast-paced fashion companies; it was a refreshing change & I really fell in love with the idea of producing special items that were made locally from earth friendly & recycled materials. I had so much fun doing it that I started to think about starting my own Eco-friendly fashion company.  With a desperate desire to spend more time with my daughter & lots of help & encouragement from my husband, I just decided one day that even if I had no idea how I was going to do it, I just had to do it…..

So with that in mind……

We are very excited to enter our 3rd season: Spring 2011 at Juliette Sunshine!

This month we are excited to debut:


A fabulous new Look Book-(Thanks to my fab friend Lana for her amazing expertise putting it together and Jessika, Jordan & Matthew for an equally amazing photo shoot!)



A fun new collection for Spring ’11 with more styles & more colors than ever before…



The launch of our new sustainable basics collection: “Eco-Candy by Juliette Sunshine”

(recent write-up in Earnshaw’s magazine)



And….a new online store: “Juliette Sunshine’s Style Shop”– ( a style lab for new ideas &  exclusive “one of a kind” limited edition pieces made from recycled materials)- Coming Soon!

Thanks to everyone who helped to make this happen! (You know who you are)…..it’s been a fun ride!

New Arrival !!- Juliette Sunshine clothing for girls

The Juliette Sunshine clothing for girls first collection is now finished and ready to go! The debut collection for Spring 2011 : too cute dresses, skirts & tops for your little fashionista!

Juliette Sunshine is a socially and environmentally responsible clothing line for girls. Playful & fun, it combines an eclectic mix of vintage-contemporary style with a girlish twist. Touches of delicate trims, a mix of organic knits with vintage prints, original screen prints & bold colors define the line. Juliette Sunshine is designed with comfort and versatility in mind with attention to detail; offering special pieces that can be dressed up or down, taking little girls anywhere from the playground, to play dates to parties.

With a desire to dress little girls in sustainable & Eco-friendly clothing without sacrificing style, Juliette Sunshine aims to bridge the gap between fun & whimsical fashion for girls and and an ever changing world that demands that we do whatever we can to preserve our environment and be aware of how the products we purchase are made.

Juliette Sunshine was created because all little girls rule! They are our future goddesses of the world and deserve to express themselves in beautiful ways!

Made with Lots of Love in Los Angeles, USA

Zoe & Kaiya

Stay tuned for……

Good Day Sunshine!
Sooooo…….it was another sunny day in Los Angeles and I brought my first batch of cut sample fabric & trims to be sewn for my new eco-friendly girls clothing line-(yay!)…..I’m planning on having 2 versions of the line, one that’s handmade remade vintage one-of a kind pieces and another that uses eco-friendly, organic and vintage fabrics for toddler girls.

I got to thinking about the whole idea for this project after leaving my super-corporate fashion design job that drained all my energy and took almost all my time away from my beautiful (now 2 year old) daughter Kaiya Juliette …..being a working mom is a lot harder than I thought!


Anyway, for an industry focused on making beautiful clothes, fashion can really get ugly when you’re working for companies who are exploiting workers overseas and adding waste and toxic chemicals to our environment……..


Not to mention that after the birth of my daughter I quickly realized the limitations of the mother/corporate fashion designer combination…..this is not an industry that seems to believe in some of the flexible parent options I have heard of in other industries, such as a 3 plus months maternity leave, leaving at 5 and getting home in time for dinner with your child, working from home, etc., etc…….


So what’s a fashion girl to do when you need to put food on the table but you want to be home in time to eat it with your child every night? (Besides, I suddenly found myself much more excited about my daughter’s outfits than mine……….)

Sooo…..with all this in mind, I started designing a cute but sustainable collection of girls clothing with the intention of eventually building towards creating an ideal clothing company for kids:

-A company that makes everything in the USA, pays a fair wage to its employees and contractors, treads lightly on the earth by using organic, eco-friendly, recycled and vintage fabrics; gives back to the community and ultimately becomes a flexible, child-friendly environment for parents to work in. Oh, and did I mention?….. the clothes have to be really cute too!

So…wish me luck! and stay tuned for my new collection for girls- Coming soon!