Heading North

Team Juliette Sunshine has headed North….as in my family & I are now setting up shop in Northern California for a while…..and having fun exploring new territory in the Bay area. Here are some interesting things we have seen in our travels…..

Street Art
I Love Flowers
Pretty Days
More Than Palm Trees

Things are much less hectic here & a lot “greener” than LA and you can actually walk here! Lately I have had a little bit of time to reflect on the whole process of developing a new business and feeling like I want to get back to where I first started, making more unique & one of a kind pieces & getting back to the hand-crafted vibe I originally started with….I love when the whole collection looks special & exciting, and after much experimentation with different looks for the company, I’m just not so sure that adding the basic designs & creating such big collections are really me or the look I wanted for Juliette Sunshine after all……once you start doing the trade shows & having sales & doing production, it’s so easy to get caught up in what other people think you should do or what you think buyers want to see….but at the end of the day, if you’re not really doing what you want & what you love & believe in, what are you really doing, anyway? I have so many ideas all the time, but there are only so many hours in each day and there is just so much to do- so why not just focus on what you love, right?

Custom Tom’s Shoes handpainted by a local artist

So, here’s to new beginnings & happy travels! Cheers & see you soon


Spring, Fall, Spring!

So….our first spring production is complete! Most orders have shipped, others are packed and ready to go this week….and now I can take a break and finally start decorating the new house we moved into 2 months ago, right?…..well, that’s just a fantasy really, because now this week it’s on to the final summer orders and then right around the corner, fall production will be due in July and at the same time the Spring 2011 collection will need to be completed and photographed….and…the cycle of fashion never ends…it keeps going and going, and sometimes it’s really just….so much FUN!!

Starting this new clothing business has been challenging at times, learning more and more as I go along, and working a LOT…. but at the end of the day, I LOVE what I’m doing and it’s been amazing to watch the company grow little by little.

I’m very happy that Juliette Sunshine was picked up by so many amazing stores around the country and looking forward to building our customer and retailer relationships in the future. And, on a side note…. I would love to be able to keep these flexible working hours and extra time I have to spend with my family! Love you, Matthew & Kaiya!!!!

Here’s Kaiya at the Pasadena flea market wearing a one-of-a-kind Free Spirit dress from the spring collection