Team Juliette Sunshine has headed North….as in my family & I are now setting up shop in Northern California for a while…..and having fun exploring new territory in the Bay area. Here are some interesting things we have seen in our travels…..

Things are much less hectic here & a lot “greener” than LA and you can actually walk here! Lately I have had a little bit of time to reflect on the whole process of developing a new business and feeling like I want to get back to where I first started, making more unique & one of a kind pieces & getting back to the hand-crafted vibe I originally started with….I love when the whole collection looks special & exciting, and after much experimentation with different looks for the company, I’m just not so sure that adding the basic designs & creating such big collections are really me or the look I wanted for Juliette Sunshine after all……once you start doing the trade shows & having sales & doing production, it’s so easy to get caught up in what other people think you should do or what you think buyers want to see….but at the end of the day, if you’re not really doing what you want & what you love & believe in, what are you really doing, anyway? I have so many ideas all the time, but there are only so many hours in each day and there is just so much to do- so why not just focus on what you love, right?

So, here’s to new beginnings & happy travels! Cheers & see you soon