Juliette Sunshine in the City


New Life….New City!  Juliette Sunshine: follow us on Instagram  Facebook  Twitter


Sooooo……it’s been such a long time since I’ve posted to this blog. I would love to say that there’s been something super important that has kept me from continuing to write & continuing to post but the truth is that the past few months have just been really about work, family, focusing on change (a big move across country-during a snowstorm!), and rediscovering again what I really want in life.

Ever since I can remember I’ve always loved to draw, to create & to make things and my love for fashion & design began when I was a teenager growing up in downtown NYC. At first I wanted to be a boutique owner, a fashion buyer or an illustrator. But once I went to design school, I knew there was no turning back, I had found what I LOVED. But it’s been a journey of doing different things, designing for different fashion companies & launching my own businesses as well. Not once, but twice….I created my own independent start up clothing companies. The first one was for women’s wear and the second on for girls clothing. I have been so super passionate about both companies and poured my heart and soul into it each time.

But now that my daughter is just turning 9 (!), she’s inspired me to merge my three fashion loves : Women’s Wear, Girls Clothing & Fashion Trend Blogging into one with a new Mommy & Me concept for Juliette Sunshine. I’m so excited about this idea and can’t wait to get it up and running, but in the meantime I will be blogging about everything that inspires us and all our family adventures in the city.

image

I think it’s really important to DREAM BIG, but also to know that your dreams can evolve as you grow & change. Right now I’m really just rethinking the idea of what it means to be successful, creative and happy. How do you balance it all?

nyc

I love to design, create & work hard & right now I’m so incredibly inspired by our recent move back to New York City! After so many years in California, my husband & I made a bold move & decided to move our family to NYC. It’s been amazing to be back here in a place that is just bursting with inspiration & creative energy. As a native New Yorker I’m just loving city life again & all that it has to offer.

coneyisland

With Love,

       Zoe

Advertisements

Meet Me In Palm Springs

Just got back from a fun filled family trip to Palm Springs. I love this place so much that one of the new Juliette Sunshine Spring/Summer ’15 collections drew inspiration from the bright colors, retro vibe and tropical heat of the Palm Springs desert. I’m finally getting ready to debut the new collection & new website I’ve been working on the past few months.

Here is a sneak peak from the new collection & some photos from our trip for inspiration. We will now be offering hand crafted & limited edition dresses, t-shirts & skirts in Girls sizes 6-12.

Hope you have a beautiful day!

palm_springs_sneakpeak_newIMG_0002IMG_0004IMG_0008IMG_0199(1)

Juliette Sunshine’s Style Shop

Check out what’s trending now on Juliette Sunshine’s Style Shop for Girls….we have unique, vintage inspired designs & one of a kind creations for girls in sizes 12M-6 years…..

https://www.etsy.com/market/juliette_sunshine

Juliette Sunshine Clothing Made For Modern Girls
Juliette Sunshine Clothing Made For Modern Girls

Juliette Sunshine Sample Sale

JULIETTE SUNSHINE IS HAVING A SAMPLE SALE!

Shop Online! In preparation for the new Juliette Sunshine Tween collection (set to debut for Spring 2015), we are having an online Sample Sale

Shop for babies, Kids & Mom’s to be:
all dresses, tops & skirts from past seasons are 50-60% off.
Lots of cute styles are perfect for the holiday season.
https://www.etsy.com/shop/JulietteSunshine

Also, follow us on Facebook for all the latest updates, styles & exclusive discount codes: https://www.facebook.com/Juliette.Sunshine.Collection

sample sale flyer_original                                                             Happy Shopping!

Getting Inspired #10- Enchanted Forest Fairytale

Now that my little boy is 2 (!) and my little girl has already turned 7, I’ve really been wanting to amp up my work schedule & just really get into it all full force again….the designing, the research, the fabrics, the marketing…I love everything about creating new collections & I’m so ready for a re-vamp of the Juliette Sunshine line !

I always had the idea that the clothing line would grow with my daughter and now that she’s officially entered the Big Kid phase, I’m planning on adding a whole new size range. So stay tuned for Juliette Sunshine for Tweens!

In the meantime I’m just getting inspired for what’s next……

Enchanted Forest Fairytale

The fall 2014 & resort 2015 RTW collections were so inspiring. I’m loving this sort of dreamy Enchanted Forest Fairytale theme running through some of my favorite designer’s collections. You can also see what inspired me here on the Rock Paper Sequins blog.

6ade12563c21e52ea364cb5d333913d444c0ffeee0860bf6babcc9e5ecbbf0286caecfac491aac8a866f721f4eb5457dba328457e6e429b7b10908a227274cb4305771e255974f081aacd1f1d9f713a47b5d29098993235cdf049dadce0afd0d                                                   All images found on Pinterest

Little Bohemian Style

It’s been soooo long since my last post! Where did all the time go? Things have been so different since moving from LA and so much has changed. After two solid years focusing every ounce of my efforts and every “spare” moment of my time designing, producing, marketing, selling & shipping my “Juliette Sunshine-Eco-friendly clothing for girls” collection; I decided to pull the plug and put everything on hold for a while. After moving to a new city and with so many changes in our lives, it really seemed like I needed to be fully present for my daughter & to focus on family for a while. The whole reason I had started the line in the first place was so I could work at home, be my own boss and spend more time with my daughter….

What I learned is that designing what you want to is very satisfying and building a company from scratch can be very empowering, but there is really no escape from the long hours and hard work that comes with being a head designer at a company, whether it’s for your own tiny business or a huge corporate company. At the end of the day, you are still a working Mom juggling two worlds & trying to make time for everything. But the truth is sometimes you just have to live it. You gotta do what you want to do when you have the chance to do it and just see how it flows, see how it goes….life is short, after all.

And in between all of this, I’ve been busy with someone new in our world- Kaiya’s little brother Kingston. He is such a cute little guy & it really has been amazing to have this time to build our family.  But…… all this kid time has made me realize just how much I miss WORKING & I miss FASHION….so I started a new style inspiration blog for women called Rock Paper Sequins. I also thought it would be fun to relaunch the Juliette Sunshine blog and have it be the “girl version” of Rock Paper Sequins, focusing on style, trends & curated fashion inspiration for girls……

So here’s my first style post for 2014…..a few things I’m loving right now:

The Little Bohemian

bohemian girls2Dress: Pink Chicken, Headband: Gap Kids, Sunglasses: Selima Optique for Crewcuts, Romper: Mara Hoffman, Sandals: J. Crew,  Nail Polish : Piggy Paint, Guitar: Chasing Fireflies

You might also like: http://rockpapersequins.wordpress.com/2014/01/30/the-look-2-bohemian-modern/

Time Flies

Happy New Year! There’s been so many changes & I can hardly believe that after more than five years of being a Mom to my little girl, we welcomed a new soul into the world……a beautiful little boy named Kingston who is now 6 months old.

He is so sweet and happy….. we love him so much! But time is flying & these past few months have passed so quickly….

photo(7)  a little moment in time of nesting in and becoming a Mom all over again…

reading......and my big girl is getting adjusting to Kindergarten life….

Things have changed, life has evolved and honestly I never ever thought I would find myself in the place I’m in right now…..Soon after my husband accepted a new job offer and we relocated from sunny LA to the San Francisco Bay Area, I came to realize that the best thing for me to do was to put my ever demanding clothing business on hold for a bit, to take a break from the long hours I was working day and night, and to spend some time with my daughter. A few months later, I became pregnant again and so the story goes on….

For someone like me who has been working hard all my life since I was 14 years old (!), has traveled the world as a designer, and has launched and run my own clothing business for several years…it’s been a huge adjustment to stay home and focus on being a Mom…..Sometimes it’s really hard, but most of the time, it’s pretty amazing….

Now my days are filled with cooking, cleaning, drop offs, pick ups, play dates, homework, nursing, nap times, diapers and more diapers, reading, dancing, SO MUCH LOVE and many exhausting sleepless nights.

Vintage rocking chair & DIY pillows
Vintage rocking chair with D.I.Y. pillows

a peek into the nursery…

I will always cherish this time in my life and I’m truly grateful for the chance to spend so much time with my daughter and the new baby!

But that being said, a girl can always use a little GLAMOUR in her life & sometimes I do really miss the frenetic pace of working in the fashion world and having a good reason for getting dressed up every day….

So, after a long hiatus, I’ve decided to get back to working on the Juliette Sunshine blog by taking it to a new direction. Instead of focusing on my designs, I’ll be focusing on all the PLACES, PEOPLE and PRETTY THINGS that INSPIRE ME and taking a more personal approach to blogging about my family life and all the things that I LOVE…..with a new life and style blog for you and your little ones.

It’s a month into 2013 and seems like the perfect time for a new beginning!

With Love,

Zoe

Fall ’11 Preview

Even though it’s summer, the new fall season is right around the corner & I’m now producing & getting ready to ship the new collection….This season was inspired by:
Vintage paper dolls
70’s patchwork
Japanese school girls
“Holly Hobbie”
Ballerina dancers

For the fall ’11 season, we mixed bamboo jersey, organic cotton, leftover designer fabrics & whimsical screen prints to create the latest styles….

Here is a sneak peek! The full collection will be available by the beginning of August

Patchwork Paperdoll

 

La Vie En Rose

 

Fall 2011 Collection Preview

Sunny Days….

I was so happy to find that Juliette Sunshine was recently featured in this very cute blog Modern Kiddo!

And our Japanese retailer, Baby Rose sent us this super cute photo of a model wearing our “Smocked Candy Dress”. Kawaii!

Smocked Candy Dress

It is so great to hear it when people love the clothes!

 

New Beginnings….& Spring 2011

                                  (The first Juliette Sunshine sample I made for my daughter!)

...From our initial sales launch in August of 2009, to the first spring shipment in January of 2010, we are so excited to have now designed, produced & shipped two seasons of Juliette Sunshine’s “Eco-friendly & Made in USA Clothing for Girls” to over 45 amazing stores nationwide!!
The fall line has gotten a great response and we’ve already added several new stores for 
Spring 2011.

For a very small start up company, It’s been a great beginning and I definitely feel like I’ve taken a crash course in business along the way…..

-I really started on a whim…..just making cute little dresses and tops from vintage garments & recycled pieces of fabric…. for my then 2 year old daughter to wear. After so many years working 50-60 hours a week designing into the latest trends for big, fast-paced fashion companies; it was a refreshing change & I really fell in love with the idea of producing special items that were made locally from earth friendly & recycled materials. I had so much fun doing it that I started to think about starting my own Eco-friendly fashion company.  With a desperate desire to spend more time with my daughter & lots of help & encouragement from my husband, I just decided one day that even if I had no idea how I was going to do it, I just had to do it…..

So with that in mind……

We are very excited to enter our 3rd season: Spring 2011 at Juliette Sunshine!

This month we are excited to debut:


A fabulous new Look Book-(Thanks to my fab friend Lana for her amazing expertise putting it together and Jessika, Jordan & Matthew for an equally amazing photo shoot!)



A fun new collection for Spring ’11 with more styles & more colors than ever before…



The launch of our new sustainable basics collection: “Eco-Candy by Juliette Sunshine”

(recent write-up in Earnshaw’s magazine)



And….a new online store: “Juliette Sunshine’s Style Shop”– ( a style lab for new ideas &  exclusive “one of a kind” limited edition pieces made from recycled materials)- Coming Soon!

Thanks to everyone who helped to make this happen! (You know who you are)…..it’s been a fun ride!